Meet The Team
Get to know the people behind 2San. Our leadership team combines decades of experience across a suite of experts with a genuine desire to achieve our global mission of Better Care. Better Life. We’re here to guide and drive our organization into the future with passion, integrity and innovation.
Our Colleague Divisions
Paul Johnson
Paul Johnson is a consumer technology and healthcare entrepreneur, operator, and advisor with more than two decades of hands-on experience building, scaling, and leading high-growth businesses in the US and Europe. He is the co-founder and former CEO of Lemonaid Health, one of the first national, product-first telehealth companies in the United States, which was acquired by 23andMe for $400M in 2021.
Across his career, Paul has worked at the intersection of technology, healthcare, and regulated industries, leading businesses from early-stage startup through large-scale operations. He has held senior leadership roles in both venture-backed and public companies, with responsibility spanning product, engineering, marketing, operations, medical, pharmacy, partnerships, and international expansion. His experience includes running P&Ls from tens to hundreds of millions of dollars and leading teams from small founding groups to organizations of several hundred people.
Following the acquisition of Lemonaid, Paul ran the global consumer business at 23andMe. Earlier, he held executive roles at LloydsPharmacy and Zooplus, where he built and turned around digital and e-commerce businesses, launched new markets, and drove profitable growth in complex, competitive environments.
Today, Paul is a General Partner at Flex Capital, an early stage technology venture fund. Paul also advises founders and leadership teams as a board director and executive coach. He holds a BSc (Hons) in Computer Science and Business Management and began his entrepreneurial career at a young age, founding online businesses while still in school.
(Prof) Neil H. Ashworth
Neil is an independent Chair, Non-Executive Director, advisor and mentor with roles in a diverse group of businesses alongside 2San Global including We Are Fulfilment, Parcel2Go, NotLost and REAL Leaders
In his executive roles most recently, he led a team of many thousands in the delivery of the UK Department of Health’s National Covid-19 Testing programme throughout 2020 and early 2021 – building an enduring national resource capable of testing over 5 million citizens per day.
Previously, he was CEO at Collect+, the UK’s largest independent store-based parcel network in early 2013 having been at the forefront of digital developments in retail for over 15 years, working for blue-chip brands such as Tesco, Kingfisher, Hallmark and The Cooperative.
After his time at the leading edge of digital retail development, Neil took accountability for the Yodel brand, marketing, customer experience, strategy and commercial functions in November 2017 through his appointment as Chief Commercial and Strategy Officer, bringing retail thinking to the parcel delivery market..
Neil is a past Chairman of CILT(UK), a member of the Staff Corps within the British military holding the rank of Lieutenant Colonel, an Ambassador for ‘Generation Logistics’ and an Ambassador for Transaid. He was named in 2017 as the recipient of the Sir Robert Lawrence Award, a lifetime achievement recognition made by the CILT in recognition of his pioneering and innovative contribution to digital retailing.
In addition to a role on the Employer Advisory Board at Arden University School of Management he is a Visiting Fellow at Cranfield University, a Visiting Lecturer at Said Business School at the University of Oxford and is Hon. Professor of Operations Management and Information Systems at Nottingham University Business School.
Neil is a graduate of the University of Manchester, and has studied on executive programmes at the University of Oxford, INSEAD at Fontainebleau and Manchester Business School. He lives in Oxfordshire with his wife Heather and their dog Bertie.

Board of Directors & Advisors

Quality & Regulatory
Our In-house team ensures all our products meet the highest quality and regulatory standards, giving our clients peace of mind that their products are safe, compliant, and reliable.
How we Support
- Ensure rigorous product testing and quality assurance.
- Stay updated on regulatory changes for compliance.
- Maintain compliant packaging, labeling, and claims.

Supply Chain & Logistics
We focus on delivering products quickly, cost-effectively, and efficiently, no matter the destination. Our goal is to simplify logistics while maintaining top-tier service.
How we support
- Optimize shipping for faster delivery.
- Cut costs while maintaining quality.
- Monitor supply chains to prevent disruptions.
- Collaborate with customers on forecasts.

Product Innovation
We stay ahead of market trends, sourcing and developing cutting-edge solutions to help our clients remain competitive and meet customer needs.
How we support
- Research and identify innovative products.
- Customize solutions with clients.
- Track industry advancements for the latest tech.

Marketing
We are driving global marketing strategies to reach diverse international audiences, balancing a consistent global brand image with local cultural, economic, and legal nuances to curate a similar experience for our consumers wherever they are.
How we support
- Develop targeted marketing strategies.
- Create assets from brochures to digital campaigns.
- Run data-driven promotions for results.
- Analyze consumer and market trends.

Legal & Compliance
Our legal and compliance team ensures that all products and processes align with the latest legal requirements, protecting both our clients and their end users.
How we support
- Advise on regulations and legal requirements.
- Manage documentation for product approval.

Commercial
We deliver ongoing support throughout the sales process, building lasting relationships and ensuring our clients' needs are met at every stage.
How we support
- Align solutions with client goals.
- Ensure clear communication during sales.
- Provide post-sales support and issue resolution.